Building Boothlane: Bringing Exhibition and Event Design into the Browser

A client asks for an exhibition stall concept. You build the layout, add branding, place furniture and prepare the visuals.

Then the brief changes.

The reception counter needs to move. The fascia needs a different shape. The client wants to compare another colour scheme.

For exhibition and event teams, revising the design is part of the job. We’re building Boothlane by EaseMyExpo to make that process easier to manage in the browser.

What is Boothlane?

Boothlane is a browser-based 3D design platform for exhibition stalls and event spaces.

It’s built for exhibition designers, agencies, fabricators, exhibitors and event teams who need to develop layouts and explain their ideas to clients.

Users can start with a ready-made template or build their own layout, then customise dimensions, colours, branding, furniture and lighting.

Why editable 3D matters

An attractive image helps communicate a concept. An editable layout lets the team keep working on it.

When a client asks to move a wall or change a display counter, the design needs to support that revision. That’s why editable 3D is central to Boothlane’s workflow.

The goal is to help teams move through a practical sequence:

Plan the space → customise the design → present it → revise it.

Exhibition stalls and event spaces

Boothlane supports both sides of this work.

For exhibitions, teams can plan inline, corner, peninsula and island stalls, with custom branding, product displays, meeting areas and fascia.

For events, they can create layouts for conferences, product launches and award nights, including stages, LED walls and seating.

Both require an understanding of space: where people enter, what they see and how they move around.

From layout to presentation

Boothlane brings together tools for designing and presenting a space:

• High-quality renders
• 360-degree walkthrough videos
• AR and VR previews
• Working drawings
• Custom fascia design
• Model import and export for 3ds Max workflows

These outputs serve different conversations. A render helps explain the look. A walkthrough helps explain the space. Working drawings help communicate the design to the production team.

What we want to learn

Building a browser-based design product means paying attention to more than the final visual. Object placement, navigation and everyday editing need to feel clear enough that users can focus on the brief.

We’d love feedback from people building or using visual editors:

What makes a browser-based 3D editor feel intuitive—and what makes you abandon one?

You can explore Boothlane by EaseMyExpo at easemyexpo.com.