Where Template Creators Can Sell in 2026 (and Where They Just Get Seen)

If you build themes, templates or UI kits, you've probably asked yourself: where do I put this so people can actually buy it?

I went through more than 20 platforms. The thing that helped me most was ignoring the names for a minute and sorting them by what they do.

Three buckets

1. Marketplaces (they sell for you). Envato/ThemeForest, Creative Market, UI8, TemplateMonster, and the built-in marketplaces from Framer and Webflow. Buyers are already there. So are thousands of competing products.

2. Storefronts (you bring the buyers). Gumroad, Payhip, Lemon Squeezy. They handle the checkout and delivery. Traffic is your problem.

3. Discovery platforms (they don't sell, but they send people). Behance, Dribbble, GitHub, Pinterest, LinkedIn, Reddit, and creator directories like ThemesMotion.

Things that surprised me
Figma Community isn't taking new paid sellers. Figma says it isn't approving new creators to sell paid files. You can still publish free files there to get noticed, then sell somewhere else.
Gumroad's fee changes with where the sale comes from. It's 10% + $0.50 on direct sales and 30% through Discover. If your own audience is buying, you want the direct link.
WordPress.org is a directory, not a shop. You can't list a paid theme and expect a checkout. The usual path is a free theme that leads to a paid Pro version.
A developer's funnel

If you write code, GitHub is underrated:

Free starter on GitHub → documentation → your own site → paid version

A clean README and a good demo link do more than most marketing posts. People who find a useful free starter are far more likely to pay for the full version.

Where ThemesMotion fits

ThemesMotion isn't a marketplace. It's a directory where creators list templates, free design assets and design experts. When someone likes a template, they click through to the creator's own checkout (often Gumroad or Lemon Squeezy). So treat it as another way to be found, not as your shop.

What I'd do if I were starting
Pick one place to sell (Gumroad or Payhip is the easiest start).
Pick two places to get seen (a portfolio site and a directory).
Wait until you know what buyers respond to before adding a marketplace.

Spending your time making products beats spending it managing ten listings.

If you want the long version with the full comparison table, it's here: https://webdesigndigitalproducts.hashnode.dev/a-simple-way-to-choose-where-to-sell-your-templates

Disclosure: I work on promotion for ThemesMotion (https://themesmotion.com). Platform fees and rules change, so check each site's current terms before you decide.