Triggered Marketing: What Actually Causes Revenue

Omnisend’s 2025 data, as summarized by Helloretail, puts back-in-stock emails first ($9.14 per email, 6.72% conversion), then welcome ($6.16), then abandoned…

The welcome email now waits one hour so people can get data flowing first. Reuse says the test can’t separate flows from campaigns. Compare total store revenue per person in test and holdout groups, from your commerce platform, not the email tool.

Key takeaways

• Incremental revenue is test revenue minus holdout revenue.
• Do I need consent for abandoned-cart emails in France?
• Treat promotional cart reminders as prospecting and get consent.

Separately, the CNIL’s 2026 recommendation makes consent the rule for tracking pixels in emails.

Read the full article: https://www.aipersonalization.cloud/triggered-marketing/