Only 10% of large companies give AI one consistent view of the business
TCS surveyed 1,333 senior business and technology leaders in 25 countries for its Enterprise AI Study. Only 10% say their company has one context layer that gives AI a consistent view of the business. In 44%, that knowle
TCS surveyed 1,333 senior business and technology leaders in 25 countries for its Enterprise AI Study. Only 10% say their company has one context layer that gives AI a consistent view of the business. In 44%, that knowledge still sits with employees or in documents scattered across functions.
The same study names the top barrier to scaling AI: data that is not integrated, accessible or trusted.
For anyone building AI into sales or marketing work, the lesson is plain. Two teams can run the same model and get very different output. What changes the result is the business context the model can read: who buys, why they buy and what makes them say no.
Also in this issue: CrowdStrike adds an AI off switch, India's DEPA approach where the model travels to the data, Pliant raises $80M for agent payments, and UK regulators say a company owns what its agent does.
Originally published in Offbeat AI Watch, Season 2 Issue 1: https://gtmhelix.com/ai-trendwatch/issues/2026-11-11
Originally published by Dev.to AI. Aggregated on AIWithGhost for educational purposes — full credit and traffic to the original publisher.