One-Page Portfolio Template That Converts Visitors to Clients

Build it as six blocks with about 600 words of visible copy, two or three outcome-led case studies, a visible price signal, and one call to action.

Use six blocks in a fixed order: hero, proof strip, case studies, process and price, about, and contact. Why most portfolio pages lose the visitor before the work is seen A portfolio page has a harder job than a gallery. Block 3: Case studies Include two or three, not six.

Key takeaways

• Every extra project adds text that gets read at about a 20% rate and pulls attention from the strongest work.
• Give each project a fixed shape of about 110 words: 1.
• Then be realistic about testing.

Does every case study state your role and an outcome?

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