How To Find The Best White Label Web Development Agency

How To Find The Best White Label Web Development Agency

As your digital agency grows, you may find that your clients are asking for more services such as website design, development, support and maintenance.
It can get difficult to offer all of these services within your agency. White label web development can help you, but you must ensure you choose the right partner.

What Is White Label Web Development?

White label web development is where one company develops a website for another agency. They are then handed to the client using the agencies branding.
This means that your digital marketing agency, freelancer or creative can offer web development without having a whole in-house team.
For example, if your SEO agency has a client that wants a new business website you can work with a professional development team instead of saying no or employing more developers.
The agency will manage the client, whilst the partner handles the development process.

Why Would You Use White Label Web Development?

As your agency grows with more services and projects coming in, white label web development can help.

Expand Services

Often agencies will be asked to do services outside of their core offering. For example, your marketing agency may want to offer web development as well as SEO and social media marketing.

By working with a development partner you can offer extra services.

Multiple Projects

Developing multiple websites takes time.
Working with a reliable white label development partner means you can get extra support.

Costs

Employing developers can cost a lot. From salary to employing, training and managing.
Using white label web development means you can work with an external development partner to suit your project.

Focus On Core Services

By using white label development you can focus on the core services of your business. As the development is handled externally, your agency owner will have more time to focus on communicating with clients, marketing, sales and business development.

What To Look For In A White Label Web Development Agency

Not all development agencies will offer the same level of service. Here are some key things to look out for.

Technology Skills

Ensure that the development team you work with has knowledge in the technology your clients will need.

Depending on your project, they should have skills such as:

1. - WordPress development
2. - Custom website development
3. - Responsive design
4. - Landing page development
5. - Website maintenance
6. - Website speed

Look at examples of their past work.

Communication

When working with a second company good communication is key.

Your development partner should understand your requirements. They should regularly update you and let you know of any delays. They should also be able to answer any questions you have regarding the technology.

Quality

All websites should be tested before handing over.

They should test:

• Mobile and tablet responsive
• Navigation
• Loading speed
• Contact forms and interactive elements
• Broken links and layout issues .

Ownership

Before beginning work with a development partner ensure you know who owns the website files, coding, designs etc.

Ensure they know they have to keep your clients confidential. Agree how they will communicate with you.

Maintenance

Sometimes websites will need to be maintained. Clients may want updates, bug fixes, security and extra features.

Ensure your development partner are clear about what support they can offer.

Common Errors

If you aren’t organized when looking for a development partner you could run into issues.

Don’t:

• Choose a provider based on low costs.
• Start projects without clear requirements.
• Ignore mobile responsive.
• Set unrealistic deadlines.
• Don’t set rules around revisions.
• Don’t test your website.
• Don’t consider maintenance.

Creating a detailed project brief can help avoid many of these issues.

How To Create A Smooth White Label Development Process

By creating a process you’ll make it easier to work with your partner and ensure quality is consistent.

Create a process like this:
Ask for full requirements.
Create a detailed project brief and timeline.
Send across your brand guidelines and design inspiration.
Agree what the development partner will be responsible for.
Check in on your progress at set points.

Test the website.

Get feedback from your client and make any required changes.
Offer maintenance and support.
This will help your agency stay on top of expectations and complete projects more efficiently.

Final Thoughts

White label web development can be a great option for digital agencies looking to expand their services without immediately increasing their in-house team.

Ensure you find a development partner that understands your process, offers consistent quality, clear communication and respects your client relationships.

A successful partnership can help your agency take on more opportunities whilst keeping your focus on growing your business.

If you would like to look into web development and solutions for your digital agency, head over to ClickGrowSolutions.