Gudea: Artificial intelligence that detects online crises early for companies

Gudea uses AI to identify potential online reputation crises across more than 500 websites and social platforms, including X, Reddit and TikTok.

The company has about 40 customers, including major businesses, AI labs and government organisations.

This article looks at the platform’s scope and the company’s recent $7 million raise, which brought total funding to $15 million.

How the platform works

Gudea monitors more than 500 different places online, including well-known social networks like X, Reddit, and TikTok. The team behind the company analyzes the flow of information to help company executives understand what's really going on behind the noise of posts, so they know when and how to intervene.

The company was founded in 2023 by Keith Presley, Jonathan Sperber, and James Thomin. The founders began their involvement in the subject through the George Washington Initiative, a non-profit organization created after the 2020 election to analyze online conversations.

The growing need for protection

Today, Gudea serves about 40 clients, including large corporations, AI research centers, and government agencies. According to co-founder Keith Presley, the risk of inaccurate or artificially generated posts has increased dramatically compared to 2021, as AI makes it easier to spread content.

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Next year, the company plans to develop technology that will determine the location of online conversations. Gudea recently announced that it has raised an additional $7 million in investment, bringing its total funding to $15 million.

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