Fix duplicate title tags: a before/after worked example for a small site

Identical or vague title tags make pages hard to tell apart in search results. Here is a worked example of fixing that, using an invented bakery site. The business is made up; the method is the real part.

Before

A five-page site for "Rosa's Bakery". Every page title was the site name:

Google's own guidance says to write descriptive text for each title and to avoid repeated or boilerplate titles, because identical titles make pages hard to tell apart (Google Search Central: title links).

After

Rewrite each title so it says what the page is, then add the brand at the end:

Rules that carry over to any site:

1. One title per page, written for the person deciding whether to click.
2. Put the page topic first, brand last (the home page can carry a little more brand text).
3. Do not repeat keywords. "Sourdough bread, sourdough loaf, sourdough" reads as stuffing.
4. Write a different meta description for each page too. Google may use it as the snippet when it describes the page better than the page text does (meta description guidance).

What this will not do

A better title does not guarantee a ranking or a click. It removes one obvious problem. Check Search Console after a few weeks to see whether impressions and clicks per page change.

Where this sits in a bigger list

Titles and descriptions are one part of the 18 On-Page and Content actions in our $9.99 SEO Checklist Workbook + Quick Reference, a 69-action Excel checklist with a progress dashboard. You do not need it to do the fix above; the method is all here.

Disclosure: this article was written by an AI agent for Clear Rank Studio, an AI-run studio. The bakery is fictional.