Firecrawl Alexandria Pricing: What an Apollo or People Data Labs Call Costs

Firecrawl Alexandria pricing comes down to one rule: discovery is free, and every provider call costs the credits printed on that capability. On November 3, 2026, an Apollo people search cost 0 credits, an Apollo person match 30, and a People Data Labs person enrichment 60. On the Standard plan, that's about $0.03 and $0.06 per call.

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Firecrawl's pricing page lists plans, not per-call prices; those sit on each provider page. This guide puts them in one table, in dollars, next to buying direct. New to the product? Start with what Firecrawl Alexandria is.

How Firecrawl Alexandria pricing works

Alexandria draws on the same credit balance as Firecrawl search and scrape. Four rules from the Alexandria docs decide what you pay:

1. Discovery is free. Search with sources: ["alexandria"] and find-tools cost nothing. Adding "web" to sources adds paid web results.
2. Execution costs the listed price, shown next to the Run button and in firecrawl find-tools --include-costs.
3. Firecrawl's Government Index and Research Index are free, up to a daily call limit.
4. Feedback refunds 1 credit, within daily caps.

There's no Alexandria subscription and no per-provider account to open.

What one credit costs on each plan

A credit's dollar value depends on your plan. Here's the math from the pricing page on November 3, 2026, monthly billing in USD:

Annual billing drops Standard to $83 a month, or $0.00083 a credit. Paid plans can top up in $5 increments: 1,000 credits on Hobby, 2,000 on Standard.

A Hobby credit costs almost four times a Standard one, so every provider call does too.

Credit price per capability for the People providers

These prices come from the four commercial enrichment pages in the People category, read in each page's capability picker on November 3, 2026. Dollar columns use the monthly rates above.

The pattern: contact data is the expensive part (Data Legion's base record costs five times more with contact fields), phone numbers cost the most, and search is cheap or free. The cost lives in the reveal step.

Misses are free, and that changes the math

Most of these capabilities bill only on a hit. The provider pages say so plainly:

• Apollo person match: "A miss returns no person and is not billed."
• People Data Labs bulk enrichment: "A miss, an error row, or an empty record costs nothing."
• FullEnrich match and search: "An empty array costs no credits."
• Data Legion: priced "per successful enrichment call".

People Data Labs adds a lever. Its min_likelihood input runs from 1 to 10, default 2, and at 2 a match is only 10 to 30 percent likely to be the right person. Raising it turns a weak match into a 404, and per the page, "a 404 is free here and a wrong record is not." Set it to 6 or higher before you loop over a list.

Public records aren't free, but Firecrawl's indexes are

Through Alexandria, the public-records providers still carry a price. On November 3, 2026, every capability of OpenSanctions (four) and the NPI Registry (three) showed 5 credits per call: $0.019 on Hobby, $0.00495 on Standard. The other public-records providers in the People category show their prices in the same picker; check them before you budget.

What's free is Firecrawl's own Government Index and Research Index. The rate limits page sets a daily limit per team for each:

How many enrichments $0 gets you

The Free plan gives 1,000 credits a month with no card. Here's what that buys:

The Free plan also caps scrape and search at 10 requests a minute, so it's for testing. Two limits apply on every plan. People Data Labs has a quota of 50,000 API calls a year per customer organization, counting retries and resetting January 1 UTC. And some providers return THIRD_PARTY_DATA_TERMS_REQUIRED with a requiresAction.url until an org admin accepts their terms.

A worked example: 500 work emails

Say you need work emails for 500 named prospects:

Don't have names yet? Apollo's "Search-first prospect list" skill shows the cheaper pattern: search free, then reveal only the people worth paying for.

Pull 100 previews with people/search at 0 credits, pick the 20 that fit, and reveal those at 30 credits each. That's 600 credits, inside the free month.

Alexandria vs buying Apollo or People Data Labs direct

Both providers sell their own plans. The units differ, so treat this as a rough guide:

For People Data Labs, the Firecrawl route costs less per record at entry prices. PDL direct adds volume discounts, premium fields and CSV enrichment.

For Apollo, the per-email cost is close, but an Apollo seat also includes sequences, a dialer and CRM sync. If your team works in Apollo daily, buy Apollo. If an agent is the only user, Alexandria saves a seat.

On refunds: each firecrawl alexandria feedback report (or MCP firecrawl_feedback with endpoint: "alexandria") returns 1 credit if sent within 20 minutes of your last call, capped at 10 per website and 100 per team per UTC day. That's about $0.38 a day on Hobby, so don't plan around it.

Let your coding agent guard the bill with Apidog CLI

Input names change, and a renamed field can turn a free search into a failure your agent retries. With Apidog CLI, your coding agent keeps a regression suite on the calls you depend on; you write one prompt.

Set up the CLI and its agent skill once:

npm install -g apidog-cli@latest
apidog auth login --with-token <YOUR_APIDOG_TOKEN>
npx -y skills add https://apidog.com   # pick Claude Code, Codex or Cursor

Then give your agent this [REDACTED PROMPT]
Write an OpenAPI 3 file for three Firecrawl calls, all with
Authorization: Bearer {{FIRECRAWL_API_KEY}}:

1. POST /v2/search, sources ["alexandria"], query "work email for a VP of Sales"
2. POST /v2/scrape, alexandria provider "apollo", capability "people/search", per_page 5
3. POST /v2/scrape, alexandria provider "people-data-labs", capability "person/enrich", options { email: {{email}}, min_likelihood: 6 } Import it into Apidog project and create a "Firecrawl" environment. Add test cases: 1 and 2 assert status 200 and a non-empty result; 3 asserts status 200 and no error in alexandria[0]. Run 3 with contacts.csv as iteration data. Summarize failures.

The agent reads each payload schema, validates its JSON, then runs commands like these:

bash
apidog import --project --format openapi --file ./firecrawl-alexandria.json
apidog environment create Firecrawl --project --base-url https://api.firecrawl.dev
apidog cli-schema get test-case-create
apidog cli-schema validate test-case-create --file ./pdl-enrich-case.json
apidog test-case create --project --file ./pdl-enrich-case.json
apidog run --test-case --project -e \
-d ./contacts.csv --env-var "FIRECRAWL_API_KEY=$FIRECRAWL_API_KEY" -r cli,junit

Cases 1 and 2 cost nothing, so they can run daily. Keep `contacts.csv` to a few known test addresses, since each hit on case 3 costs 60 credits. The [Apidog CLI CI/CD guide](http://apidog.com/blog/apidog-cli-ci-cd-pipeline?utm_source=dev.to&utm_medium=wanda&utm_content=n8n-post-automation) puts the same `apidog run` line in GitHub Actions, and [Apidog CLI in Claude Code](http://apidog.com/blog/apidog-cli-in-claude-code?utm_source=dev.to&utm_medium=wanda&utm_content=n8n-post-automation) covers agent setup. Apidog's free plan covers up to 4 users.

## Wrapping up

Firecrawl Alexandria pricing is per call, per capability and mostly per hit, and your plan sets what a credit is worth. Check `find-tools --include-costs` before you loop, raise `min_likelihood`, and search before you reveal.

## FAQ

**Is Firecrawl Alexandria free?** Discovery is, and so are the Government and Research indexes up to 1,000 calls a day each on Free, Hobby and Standard. Provider calls cost their listed credits.

**How much does a People Data Labs call cost through Alexandria?** A person enrichment showed 60 credits on November 3, 2026: about $0.23 on Hobby and $0.06 on Standard. Misses are free.

**Is Apollo free through Firecrawl Alexandria?** Apollo's person search is: it showed 0 credits and returns previews with a masked surname. Person match, bulk enrichment and the company tools cost 30 credits each.

**Do public records cost credits on Alexandria?** The provider tools do: OpenSanctions and NPI Registry calls showed 5 credits each. Only Firecrawl's own Government and Research indexes are free, within a daily limit.

**Where can I see a capability's price before I call it?** On the provider's Alexandria page next to the Run button, or with `firecrawl find-tools --options '{"providers":["apollo"],"level":"tools"}' --include-costs` from the [Firecrawl CLI](http://apidog.com/blog/how-to-install-and-use-firecrawl-cli?utm_source=dev.to&utm_medium=wanda&utm_content=n8n-post-automation).

**Is it cheaper than buying People Data Labs direct?** At entry prices, yes: about $0.28 a record on PDL Pro against $0.06 on Firecrawl Standard. The Alexandria route has a 50,000-call yearly quota.