Best Tools to Track AI Brand Mentions in 2026

Your brand might rank on Google — but is ChatGPT recommending you? Is Perplexity
citing your website? Is Gemini including you when someone asks which tool to use
in your category?

A new category of tools has emerged specifically to answer those questions. Some
are purpose-built for AI tracking. Others are established SEO or social platforms
that bolted on AI visibility as a new feature. This post compares the most notable
options so you can pick the right one without wasting budget on the wrong fit.

Quick note: Some well-known monitoring tools like Mention.com and BrandMentions
do not belong in this comparison — they monitor social and web mentions only and
never query an AI engine. The tools below all actually run prompts against AI
systems and track what they say about your brand.

What to look for

• Which AI engines are covered — ChatGPT, Perplexity, Claude, and Gemini drive most traffic. Some tools skip Claude entirely or lock it behind enterprise pricing.
• Tracking vs. recommendations — Most tools show you the data. Better ones tell you what to actually fix.
• A unified score — A single visibility number is more useful than raw mention counts when you're reporting to a client or a CEO.
• Location and language — Brand visibility in the US often looks very different from Germany or Brazil. Most tools treat this as an enterprise feature.
• Price vs. what you need — This market runs from free to $828+/month. Know whether you need a dedicated AI tracking tool, or whether you're better served by an AI module bolted onto an SEO platform you already pay for.

The two types of tools

Dedicated AI tracking tools (AEOPAD, Otterly, Peec AI, Profound) are built
specifically for AI visibility. They tend to be more focused — and more affordable
if AI tracking is your primary goal.

SEO and social platforms with AI add-ons (Semrush, Ahrefs, Brand24) added AI
tracking to existing products. They make sense if you're already a paying customer,
but they're expensive entry points if AI visibility is your only need.

Quick comparison

The tools

1. AEOPAD

Best for: Marketers and founders who want a clear score and actionable fixes

AEOPAD tracks your brand across ChatGPT, Perplexity, Claude, and Gemini and
combines the results into a single AEO Score out of 100. The score breaks down
per engine, so you can see exactly where you're strong and where you're invisible.

What separates AEOPAD from most tools in this list is the recommendations layer.
Most platforms stop at "here's your mention rate." AEOPAD tells you why your score
is low and what to fix — whether that's missing structured data, thin content, or
a credibility gap on a specific engine. You get a prioritised action list, not just
a dashboard.

You can also track by location and language, which most tools treat as an expensive
add-on.

Free tier: One check per domain, no account required — useful for a quick
sanity check.

Pro: Full 4-engine tracking, saved prompts, competitor comparisons, score
history, and automated monitoring.

Strengths:

• Only dedicated tool that covers all four main engines with a unified score
• Recommendations tell you what to fix, not just what your numbers are
• Location and language tracking on Pro
• Most affordable full 4-engine option in the category

Limitations:

• Doesn't cover Copilot, Grok, or DeepSeek
• Newer platform — less historical data than established SEO tools

2. Otterly

Best for: Agencies managing multiple brands who need prompt libraries and volume

Otterly covers seven AI platforms — ChatGPT, Perplexity, Google AI Overviews,
Google AI Mode, Gemini, Copilot, and Claude — and lets you build a library of
conversational queries your buyers actually ask. The system runs them automatically
on a schedule and tracks which brands get mentioned and cited.

The $29/month Lite plan is a genuine entry point with 15 prompts and multi-country
tracking. Standard plans add GEO Audit — an on-page analysis of why AI engines
might be skipping your content, with specific recommendations for improvement.
Otterly holds a 4.9/5 rating on G2 with 250+ reviews and was named a Gartner Cool
Vendor in 2025.

Starting price: $29/month (Lite), $189/month (Standard)

Strengths:

• Lowest entry price in the dedicated tool category
• Widest engine coverage at this price point (7 platforms)
• GEO Audit on Standard identifies on-page issues
• Best G2 reviews in the category

Limitations:

• No unified visibility score
• No recommendations on Lite — just tracking data
• 15 prompts/month on Lite is restrictive for real monitoring programs

3. Peec AI

Best for: Teams focused on share of voice, sentiment, and competitive benchmarking

Peec AI monitors brand mentions across six engines by default — ChatGPT, Perplexity,
Google AIO, Google AI Mode, Copilot, and Gemini — without add-ons. Claude is
Enterprise-only. Its standout feature is sentiment tracking: it records not just
whether you're cited but whether AI engines frame your brand positively, neutrally,
or negatively.

Pricing starts at €85/month (~$93 USD) and is EUR-only, which creates budget
uncertainty for US teams.

Starting price: ~$93/month (€85, billed annually)

Strengths:

• Six engines included by default — widest default coverage of the dedicated tools
• Sentiment tracking is a meaningful differentiator for reputation-conscious brands
• Clean share of voice reporting ideal for client reporting

Limitations:

• Claude is Enterprise-only
• No recommendations or content guidance below Enterprise
• EUR-only pricing — USD costs fluctuate

4. Profound

Best for: Enterprise teams with content operations and serious budget

Profound is the most-funded platform in this category — it raised over $155M and
reached a $1B valuation in February 2026. It serves ~700 enterprise customers
including Target, Walmart, and MongoDB.

The entry point is more accessible than it looks: $99/month gets you ChatGPT
tracking with 50 prompts. The $399/month Growth plan adds Perplexity and Google
AI Overviews. Enterprise unlocks up to 10 engines including Claude, Gemini,
Copilot, Grok, and Meta AI.

What makes Profound genuinely distinctive is its prompt volume data — panel data
from real opted-in consumers showing actual queries being sent to AI engines, with
regional and demographic breakdowns. No other tool has this. The platform also
includes Profound Agents — a workflow builder for publishing AEO-optimized content
directly to your CMS.

Starting price: $99/month (ChatGPT only), $399/month (3 engines)

Strengths:

• Only platform with real consumer AI query data (not synthetic prompts)
• Content publishing workflow built in
• Best-funded — highest probability of long-term stability

Limitations:

• Claude is Enterprise-only
• Full multi-engine coverage requires Enterprise pricing
• Built for large content teams — overkill for most SMBs

5. Brand24 (+ AI Visibility add-on)

Best for: Teams already using Brand24 for social listening

Brand24 is primarily a social and web monitoring tool, but it added genuine AI
tracking via its AI Visibility feature (powered by its Chatbeat product). It runs
structured prompts across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews,
DeepSeek, Grok, and Copilot on a scheduled basis.

The cost structure is the catch. AI tracking is a $99/month add-on on top of
Brand24's base plans, which start at $199/month — a minimum of $298/month. If you
don't already use Brand24, that's a high entry price for AI tracking alone.

Starting price: $298/month ($199 base + $99 AI add-on)

Strengths:

• Broad engine coverage including DeepSeek, Grok, and Copilot
• Combines social/web monitoring with AI tracking in one platform
• Chatbeat also available as a standalone product ($99/month)

Limitations:

• Expensive entry point if you only want AI tracking
• No recommendations layer
• AI feature launched in 2025 — less mature than dedicated tools

6. Semrush (AI Visibility Toolkit)

Best for: Teams already paying for Semrush

Semrush added AI visibility tracking to its platform and bundled it into Semrush
One. It covers ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI
Mode — five platforms. You get an AI Visibility Score, competitor benchmarking
against up to nine competitors, and sentiment tracking within responses.

The math makes the bundle sensible: Semrush One Starter ($199/month) bundles AI
tracking with the full SEO platform. If you don't already use Semrush, $199/month
is a high entry point just for AI visibility.

Starting price: $199/month (Semrush One Starter)

Strengths:

• Integrated with the most-used SEO platform in the market
• AI Visibility Score out of 100
• Backed by 213M+ LLM prompt database for context

Limitations:

• Only makes financial sense if you're already a Semrush user
• Claude not covered

7. Ahrefs (Brand Radar)

Best for: Power users already deep in Ahrefs who want the most methodologically
rigorous data

Ahrefs Brand Radar covers seven platforms — ChatGPT, Gemini, Perplexity, Copilot,
Google AIO, Google AI Mode, and Grok — and draws from a database of 250+ million
prompts derived from real Google search behaviour, not synthetic questions. That's
a meaningful differentiator for teams who care about prompt quality.

The problem is cost. Full multi-platform access requires a $699/month add-on on
top of a minimum $129/month Ahrefs base plan — $828/month minimum.

Starting price: $828/month minimum

Strengths:

• Largest real-prompt database in the market (250M+ prompts from real searches)
• Widest engine coverage of the SEO platforms
• Backed by Ahrefs' enormous backlink and keyword dataset

Limitations:

• Most expensive option in this comparison by far
• Claude not covered
• No recommendations — purely diagnostic

Also worth knowing

SE Ranking has an AI Visibility Tracker built into its platform covering
ChatGPT, Gemini, Perplexity, Google AIO, and AI Mode. There's a free tier with
5 daily checks — one of the only free options in this category worth testing.

LLMrefs ($79/month) covers 11 AI engines and is worth evaluating if you need
broad coverage at a low price point.

Moz added AI tracking for ChatGPT and Gemini inside Moz Pro, but the two-engine
coverage is a real limitation — Perplexity alone drives enough citation volume to
matter.

Which tool is right for you?

You want full coverage across the 4 main engines with a score and action plan
→ AEOPAD. Free first check, Pro unlocks all four engines with prioritised
recommendations.

You're an agency managing many brands and need prompt volume → Otterly.
$29/month Lite covers 7 engines and the GEO Audit on Standard adds real depth.

You care most about sentiment tracking and competitive share of voice →
Peec AI. Best default engine coverage and cleanest competitive analytics.

You need real consumer AI query data and have enterprise budget → Profound.
The prompt volume data is unmatched, and the content publishing workflow makes
it a full AEO operating system.

You already pay for Semrush → Upgrade to Semrush One. The bundle pricing
makes the AI Toolkit essentially free compared to buying it as a standalone add-on.

You already use Brand24 for social listening → Add the AI Visibility add-on.
It's $99/month extra and covers the broadest engine list of any tool here.

You already pay for Ahrefs and need the best prompt methodology → Add Brand
Radar. Expensive, but the real-search prompt database is the strongest in the
market.

You just want a quick free check → SE Ranking's free tier gives you 5 checks
per day at no cost.

FAQ

Do I need to track all 4 AI engines?

Yes, if you're serious about AI visibility. ChatGPT has the largest user base but
Perplexity, Claude, and Gemini each serve different audiences. A brand can be
well-cited on ChatGPT and completely invisible on Perplexity. Tracking one engine
gives you a partial picture.

How is an AI visibility score calculated?

Methodology varies. AEOPAD scores based on mention rate, citation quality,
sentiment, and context across all four engines — producing a number out of 100
that updates as your visibility changes.

What's the difference between dedicated tools and SEO platform add-ons?

Dedicated tools are built specifically for AI tracking and tend to be cheaper if
AI visibility is your primary goal. SEO platform add-ons make financial sense only
if you're already paying for the base platform.

Is there a free way to check AI brand visibility?

AEOPAD offers a free first check with no account required. SE Ranking offers 5
free checks per day. Both give you a real snapshot without committing to a paid plan.

How often do these tools run checks?

Most run prompts every 24 hours on paid plans. AEOPAD also supports on-demand
manual checks.

How long does it take to see results?

You'll see a current snapshot in seconds. Meaningful trend data builds over 2–4
weeks of tracking.