An AI answer cites two or three sources. Most brands are in none of them

An AI answer cites two or three sources total and the user clicks nothing else, so a brand outside that answer does not exist for that question.

• Training crawlers ingest your content and cite nothing. ChatGPT-User, Claude-User and the Perplexity and Meta equivalents fetch a page because someone asked about it, and that fetch is the one that produces a citation.
• Share of answer is measurable this quarter. Take the 20 questions that route buyers in your market, ask the major engines on a schedule, and count who gets cited. I publish my own probe. It reads zero, every run.
• The strongest external evidence puts brand mentions at roughly three times the correlation with AI visibility that backlinks carry. The last mile of citation gets earned in other people's sentences, not on your site.

Read the full article: Citations. Citations. Citations.

This summary was written with AI assistance (Claude) from the full article at https://www.orbytlabs.ai/blog/citations-citations-citations.