6 Reasons Your WhatsApp Template Was Rejected (and the Fix for Each)

Your WhatsApp template came back REJECTED and the reason is one line. Here are the usual causes and fixes.

1. Variable at the start or end
   {{1}}, your order is ready → Hi {{1}}, your order is ready.
   Your code: {{1}} as the entire body → add context around it.

2. Too many variables
   {{1}} {{2}} {{3}} {{4}} at {{5}} could say anything. Write real sentences and use only the variables you need.

3. Missing sample values
   Every {{n}} needs an example in the example.body_text array, in the right order and count.

4. Wrong category
   “Your order shipped! Use code SAVE10 next time” is not utility. Split it into two templates: a pure utility shipping update, and a separate marketing offer.

5. Misleading or vague text
   Hi {{1}}, you have a surprise waiting gets rejected. Say what it is and who it’s from.

6. Duplicate content
   Submitting the same body under a new name, or an existing template with tiny changes, can be rejected. Edit the existing template instead.

Debugging tip: subscribe to the message_template_status_update webhook and log the rejection reason for each template. Patterns show up quickly.

If you want pre-written templates and status tracking inside WordPress, Wabbiyo includes a template library on the official Cloud API: Click here to know more